£1million drive to sell Yorkshire to the world

A new £1million marketing campaign to sell Yorkshire to American and European tourists was unveiled today.

Wednesday, 23rd March 2016, 2:12 pm
Updated Wednesday, 23rd March 2016, 2:17 pm
The Yorkshire Dales

Funding from the government and commercial partners will finance the campaign, which will target holidaymakers in the US, France, Australia, Germany and the Netherlands as well as the UK.

The announcement was made at today’s Y16 tourism summit at the York Barbican, organised by the tourism body Welcome To Yorkshire.

Chief executive Sir Gary Verity said: “We are thrilled to announce a major international marketing campaign to help promote our county to the world.”

Gary Vetity, chief executive of Welcome to Yorkshire.
Gary Vetity, chief executive of Welcome to Yorkshire.