Kids get creative for Educating Yorkshire ad campaign

That’s because Channel 4 handed over the reigns of its advertising campaign to the people who know the school best.

Several advert designs by the stars of the show were chosen for national poster boards – including some on the school run around Dewsbury.

Chris Bovill and John Allison, heads of 4Creative, said: “The 400 strong creative department did us proud – A stars all round.”

See how pupils went about their task here: http://www.channel4.com/programmes/educating-yorkshireSee more of their work here: http://educating-yorkshire.channel4.com/