Cost of living: Iceland slashes price of over 1,000 ‘weekly essential’ products - list of discounted items

Iceland has slashed the cost of a further 500 weekly shop items, bringing the total of price-reduced household items in its stores to 1,000. The move forms part of a £26m investment in price cuts aimed at helping families through the cost of living crisis.

Additionally, the budget food retailer has also doubled its range of £1 frozen “easy teas” and added 70 per cent of its recently launched 500 new big brands to its three for £3 multibuy deal. New products have also been added to its £1 value range including own-brand chicken nuggets and fish fingers.

It comes as shoppers remain ever on the hunt for bargains amid high inflation rates. According to a recent study by Britsuperstore, frozen food has been hit harder by inflation than any other grocery category with an average annual price increase of 19.60% followed by store cupboard items (18.83%) and fresh vegetables (18.23%).

Richard Walker, Iceland Foods executive chairman, said: “The cost of living crisis still very much has families in its grip. In just two months, we’ve doubled the number of price-slashed products and greatly expanded our range of £1 items.

“It’s our priority to support our customers in any way we can and offer great value when they need it most.” The retailer claims its latest wave of 500 discounts means it has cut more grocery and household products than any other UK supermarket.

In August, the retailer announced its “biggest-ever” frozen launch as part of a major refresh. Included in the launch were brands Greggs, Slimming World, Heinz and TGI Fridays. Up to 500 new frozen products will be rolled out across its 950 Iceland and 150 Food Warehouse stores by the end of September.

Examples of recent price cuts at Iceland

• Birdseye Potato Waffles (10pack) – was £2.50 - now £2.25
• Iceland Chicken Thigh Fillets (1kg) – was £6.50 - now £6
• Lurpak Lighter Spreadable Butter (400g) – was £4 - now £2.75
• Aunt Bessie’s Roasties (600g) was £2 - now £1.50
• McCain Hash Browns (625g) was £3.20 - now £2
• Pepsi Max 1.25ml bottle – was £1.25 - now £1
• Mr Kipling Bakewell Slices 6 Pack - was £2.25 - now £1.50
• Mr Kipling Angel Slices – 6 pack – was £2.25 - now £1.50
• Dairylea Jumbo Cheese Dunkers 4 Pack – was £2.40 - now £1.75
• Munch Bunch Strawberry & Vanilla Double up 4 pack – was £2 - now £1.25
• Iceland Battered Cod Fillets 4pk – was £4.50 - now £3.50
• Tetley Plus 50% Free 160 pk Tea Bags – was £5.50 - now £4