Newly formed rugby league team Mirfield Stags have teamed up with Roy Ellam’s Premier Health Club, based in the town.
The club will receive substantial financial backing from the health club, while Stags players will gain preferential rates on gym memberships as well as expert nutritional advice, enabling the club to compete with the area’s best.
Roy Ellam’s Premier Health Club branding will appear on the Stags’ playing kits this season and the players’ pre-match warm-up is also being sponsored by the gym, which was founded in 2009 by former Huddersfield Town and Leeds United star Roy Ellam.
A Mirfield Stags spokesperson said: “We are ecstatic to be working with one of the town’s biggest brands.
“Roy Ellam’s Premier Health Club offers quite frankly priceless expertise and facilities, providing our players and staff with top-quality resources.
“They have really got behind our project and, like several businesses in Mirfield, are backing us to reach great heights in the years ahead.
“We believe the partnership will enable our teams to perform to an even higher level, giving us a greater chance of on-field success.
“We look forward to forming a long and successful relationship with the Roy Ellam’s team.”
Jeannie Ellam, a nationally-acclaimed bodybuilder and part owner of Roy Ellam’s Premier Health Club, added: “We are pleased to be able to open our facilities to the Stags and assist in helping them achieve their goals.
“We are looking forward to seeing our name on the club’s kit in what we hope is a successful first season for rugby league in Mirfield and we hope to help each other out in whatever way possible.”